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Agency of record: Advertising agency that coordinates an advertiser’s promotion of several products handled by more than a single agency (see Blanket contract). agency of record (AOR) An advertising agency assigned specific media buy ing responsibilities by a client .
agency of record. Advertising agency authorized by an advertiser to buy advertising space and/or time on its behalf.
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What Agency Of Record (AOR) Means & Why It Matters. In the world of marketing and advertising, Agency of Record (AOR) was typically understood to mean a single agency responsible for all the services that a particular business might require. These services traditionally included brand strategy, creative and media placement, but today,
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The NWS doesn’t keep heat-index records, Luna said, but “this has been one of. He’s been a reporter for more than 20 years and also did a stint at a marketing agency.
In general, a public relations agency of record enters into an exclusive relationship with a client, which means the agency will refrain from doing business with competitors. In return, the client awards the agency exclusive rights to perform all activities related to PR and communications.
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. on Canvas Worldwide as its media agency of record in the U.S., marking a major win for the three-year-old agency. The new appointment – part of a "strategic approach to strengthen the brand’s.
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Content marketing requires a fundamental shift away from the campaign paradigm, write Jeff Rosenblum and Jordan Berg.. They could hire an agency of record that would not only make fantastic TV.