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Where marketing communication is intended to focus on a particular product or service offered by a company, corporate communication is distinctly focused on news, strategies or opinions of the.
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PROJECT REPORT ON MARKETING STRATEGY OF PARLE COMPANY In the partial fulfillment for Bachelors of Management Studies (BMS) SUBMITTED BY VIRENDRA SINGH Roll No :- 75 TYBMS Semester V (2016-17) SUBMITTED TO UNIVERSITY OF MUMBAI UNDER THE GUIDANCE OF Prof. Mrs. BINU menon lords universal college, TOPIWALA MARG, GOREGAON(W).MUMBAI 1 Executive summary The marketing.